by Natalie Stoner

We live in a world where the influence and impacts of branding are inescapable. We are literally bombarded by branding every waking hour, experts estimate that we are exposed to as many as 4,000 ads each day. How will you differentiate yourself in a super-saturated marketplace?

Our suggestion: make what’s unique and quirky part of your focus. Keep the typical value proposition and add to it what’s fun, exciting, and unconventional about your company & brand to differentiate.

We don’t suggest that you throw the baby out with the bathwater and strictly promote weirdness, but, rather, use it to add sparkle and interest to your differentiators. Big names such as Apple, Virgin, and Google make it their practice to challenge and delight, putting the spotlight on what makes them unique. This kind of rebellious branding has made them fortunes and it can work for you too!

Rebel Branding