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DIY Graphic Design: Tips and resources for the amateur designer
Thinking of doing it yourself? Here are some tips and tricks.
If You Build It, They Will Come: Smart Social Business
by Natalie Stoner There are myriad reasons for establishing social media profiles for your business. Social engagement creates value, that’s a given, but how does it accomplish this feat? Value can be created through: Building customer relationships and staying connected
Controlling the Message: Authority Always Wins
by Natalie Stoner Establishing subject matter expertise or thought leadership can be an effective way to control the message. If you want people to use specific language for a topic or if you want them to understand the functioning in
Making Quirks Work
by Natalie Stoner We live in a world where the influence and impacts of branding are inescapable. We are literally bombarded by branding every waking hour, experts estimate that we are exposed to as many as 4,000 ads each day.
Building Successful Buyer Personas
by Natalie Stoner In use since the mid-1990s, personas are now one of the most valuable decision-making tools used in marketing. Personas are carefully-crafted, imaginary or hypothetical archetypes developed using data about a brand’s typical customers. These personas are developed using various
Get your branding off the ground in three easy steps!
by Natalie Stoner You have a business. Now, you need to consider your branding. Brand is more than just your products and services, it is the emotional connection you have to your customers over time. Branding should inspire them, make
Many Brains, Multiple Intelligences
by Natalie Stoner As you pursue your career as a social media / marketing guru, it is helpful to learn about the theories from psychology and social psychology that have informed many experts in the field of advertising. One such
Branding 101: How Color Impacts Brand
by Natalie Stoner Color theory and psychology are very important to consider when creating or re-vamping a brand identity. People have an instantaneous reaction when seeing a color, therefore it is an important factor to take into account when branding
Visual Content Creates Value
by Natalie Stoner The overall pace of life has speeded up, people want information in a form that can be quickly and easily processed. Visual content meets that need. A picture really is worth a thousand words. Images and video