by Natalie Stoner

Establishing subject matter expertise or thought leadership can be an effective way to control the message. If you want people to use specific language for a topic or if you want them to understand the functioning in a particular way, you can direct the conversation using the tips in this infographic. It takes persistence to get established, but the work will pay off when you are a go-to resource in your industry.  Whichever track you choose,  you can direct and control the conversation about your area if expertise with a little bit of strategy and some good old fashioned elbow grease.