DIY Graphic Design: Tips and resources for the amateur designer
Thinking of doing it yourself? Here are some tips and tricks.
Building Successful Buyer Personas
by Natalie Stoner In use since the mid-1990s, personas are now one of the most valuable decision-making tools used in marketing. Personas are carefully-crafted, imaginary or hypothetical archetypes developed using data about a brand’s typical customers. These personas are developed using various
Get your branding off the ground in three easy steps!
by Natalie Stoner You have a business. Now, you need to consider your branding. Brand is more than just your products and services, it is the emotional connection you have to your customers over time. Branding should inspire them, make
Many Brains, Multiple Intelligences
by Natalie Stoner As you pursue your career as a social media / marketing guru, it is helpful to learn about the theories from psychology and social psychology that have informed many experts in the field of advertising. One such
Branding 101: How Color Impacts Brand
by Natalie Stoner Color theory and psychology are very important to consider when creating or re-vamping a brand identity. People have an instantaneous reaction when seeing a color, therefore it is an important factor to take into account when branding
Visual Content Creates Value
by Natalie Stoner The overall pace of life has speeded up, people want information in a form that can be quickly and easily processed. Visual content meets that need. A picture really is worth a thousand words. Images and video
Extinction Isn’t Just for the Birds: The End of Google Authorship
By Natalie Stoner Adios, Authorship! Google has just announced that Authorship is officially finished. What began in June as the removal of the photos in Google searches, has turned into full fledged elimination of Google Authorship functionality. Google determined
Clean Up Your Diet!
By Natalie Stoner
What’s so great about garlic?
By Natalie Stoner Garlic has a host of healing properties, this infographic describes a handful of them.